Since 2019, we've been helping Australians develop the entrepreneurial skills they need to build sustainable businesses and make informed financial decisions.
Every meaningful educational platform starts somewhere. Here's how we've grown from a simple idea into something that genuinely helps people.
Started with a straightforward goal — create financial education that actually makes sense to everyday business owners. Too many courses were either too academic or too simplistic. We wanted something practical.
After working with hundreds of students, we discovered what really worked. Real case studies, practical exercises, and honest discussions about business challenges. Not everything succeeds, and that's worth talking about too.
Our alumni started connecting with each other, sharing experiences and supporting new entrepreneurs. Some of the best learning happens when people discuss real problems they're facing.
Added new program formats to accommodate different learning styles and schedules. Working professionals needed flexibility, while others thrived in intensive workshop settings.
We're developing more specialized tracks and industry-specific programs. The fundamentals remain the same, but different sectors face unique challenges that deserve focused attention.
Different people learn differently. Some want intensive workshops, others prefer to work at their own pace. We've built programs that work for various schedules and learning preferences.
Work through modules when it fits your schedule. Access materials anytime, review concepts as needed. Perfect for busy professionals.
Learn alongside others in structured 12-week programs. Regular sessions, peer discussions, and collaborative projects.
Deep-dive weekend sessions focusing on specific topics. Great for tackling particular challenges or exploring new concepts quickly.
We've found that people remember concepts better when they can immediately apply them to their own situations. That's why our programs focus on practical exercises using real business scenarios.
Students work on their actual business challenges during the program, not hypothetical case studies. It takes more effort to customize the experience, but the results speak for themselves.
Educational programs are only as good as the people creating and teaching them. We believe in being transparent about who we are and what we bring to the table.
Founder & Lead Educator
Marcus spent twelve years in corporate finance before realizing he wanted to help small business owners navigate financial decisions more confidently. He's particularly interested in how people actually make business decisions under pressure — which often looks nothing like textbook scenarios.
He holds a CPA and has worked with businesses ranging from tech startups to family restaurants. What he brings to our programs is a realistic understanding of how financial theory applies when you're running a real business with real constraints.
Marcus believes the best financial education comes from understanding both the numbers and the human side of business decisions. That's the approach we take in all our programs.
These aren't corporate buzzwords. They're principles that actually influence how we design programs and interact with students.
Every concept we teach should be immediately useful. If students can't apply it to their situation within a week, we need to explain it better.
Business involves risk and uncertainty. We discuss both successes and failures, because learning from mistakes is often more valuable than celebrating wins.
Everyone starts from a different place and has different goals. Our programs adapt to where people are, not where we think they should be.
We're planning specialized programs for specific industries — retail, professional services, manufacturing — because different sectors face unique financial challenges. We're also developing more advanced courses for people who've completed our foundational programs and want to dive deeper.
The goal remains the same: help people make better business decisions with confidence. We're always looking for ways to make our teaching more effective and relevant to what people actually face in their businesses.
Start a Conversation